S S Yap
independent web professional that writes about user experience design, web development, and internet marketing.
One of few Singapore/Ireland based usability analyst certified by Human Factors International.
Student of Behavioural Science & Psychology.
A Singapore expat in Dublin. Love photography.
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Context and prespective on the internet
Most websites still don’t do a good job of putting their product specs in context
How large is "Large"? how large is 10” x 10” x 24”? See this example at
http://www.certissecurity.com/safedeposit/box_price.php
and now check this 2 example
http://singpost.com/s3/storage.html
http://www.extraspace.com.sg/size_estimator.php?topic=small1
Which website makes more sense for you as a customer to visualise and grasp sizes?
Little things like this on the WWW make a huge difference in the purchasing decision. Do your customer a favour. Help them to visualise and grasp sizes, distances, and ratios that are unimaginable.Where is the ruler?
Posted 6 months ago
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