mryap blog

Web, User Experience and Life as an expat in Dublin,Ireland 
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March 4, 2010

Applying "cognitive fluency" on your website


Cognitive fluency is simply a measure of how easy it is to think about something.

People prefer things that are easy to think about to those that are hard.

According to psychologists, Cognitive fluency serves as a short cut in a world where lots of things fighting for our attention and we have to quickly sort out which are worth checking out.

In designing for the online world, words that well received or easily understood are the winner

Considering this copy "Webinars" and "Online Training", which makes more sense to the vistors? Which one make you click?

An A/B Test results shows that more people click on "Online Training"

Other things being equal, things (words in this case) that easier to mentally process tend to be more well received.

 

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January 22, 2010

Context and prespective on the internet

Most websites still don’t do a good job of putting their product specs in context

How large is "Large"? how large is 10” x 10” x 24”? See this example at 

http://www.certissecurity.com/safedeposit/box_price.php

and now check this 2 example

http://singpost.com/s3/storage.html

http://www.extraspace.com.sg/size_estimator.php?topic=small1

Which website makes more sense for you as a customer to visualise and grasp sizes?

Little things like this on the WWW make a huge difference in the purchasing decision.

Do your customer a favour. Help them to visualise and grasp sizes, distances, and ratios that are unimaginable.

Where is the ruler?

 

 

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January 17, 2010

What do people search for on images.google.com?

  • Hotel
  • Plane model
  • location during winter

Stats taken from my Flickr's account - Sunday, Jan 17 2010

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January 8, 2010

My Social Media Ecosystem (out-dated)

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January 4, 2010

Weather in Sgp

Sent from my iPod

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January 3, 2010

writing to CDs and DVDs

If your drive says DVD-RW Drive: Your drive can both read and write to
CDsand DVDs.

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Filed under  //   Windows7  

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December 30, 2009

Set up Parental Controls in Window 7

In Windows 7, you can

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Filed under  //   Windows7  

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December 27, 2009

1st time seeing this on Facebook. Anyone know what it is?

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December 25, 2009

Collecton of Xmas Email Newsletter 2009

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December 22, 2009

Books available in Public Library

New Arrivals to the National Library Board of Singapore.

How to do everything : Facebook applications / Jesse Feiler.

Facebook marketing : leverage social media to grow your business / Steven Holzner.

Web form design : filling in the blanks / Luke Wroblewski.

Web Analytics 2.0 The Art of Online Accountability & Science of Customer Centricity.

Neuro web design : what makes them click? / Susan M. Weinschenk.

Designing interactions / Bill Moggridge.

Designing for the social web / Joshua Porter.

Mobile interaction design / Matt Jones and Gary Marsden.

Information architecture for designers : structuring websites for business success / Peter van Dijck.

Designing the obvious : a common sense approach to Web application design / [Robert Hoekman, Jr.]

Landing page optimization for dummies / by Martin Harwood and Mike Harwood.

Landing page optimization : the definitive guide to testing and tuning for conversions / Tim Ash.

Slide:ology : the art and science of creating great presentations / Nancy Duarte.

How we decide / Jonah Lehrer.

Designing the moment : web interface design concepts in action / Robert Hoekman, Jr.

The moment it clicks : photography secrets from one of the world's top shooters / Joe McNally.

 


 

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