mryap blog

Web, User Experience and Life as an expat in Dublin,Ireland 

Applying "cognitive fluency" on your website


Cognitive fluency is simply a measure of how easy it is to think about something.

People prefer things that are easy to think about to those that are hard.

According to psychologists, Cognitive fluency serves as a short cut in a world where lots of things fighting for our attention and we have to quickly sort out which are worth checking out.

In designing for the online world, words that well received or easily understood are the winner

Considering this copy "Webinars" and "Online Training", which makes more sense to the vistors? Which one make you click?

An A/B Test results shows that more people click on "Online Training"

Other things being equal, things (words in this case) that easier to mentally process tend to be more well received.

 

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Context and prespective on the internet

Most websites still don’t do a good job of putting their product specs in context

How large is "Large"? how large is 10” x 10” x 24”? See this example at 

http://www.certissecurity.com/safedeposit/box_price.php

and now check this 2 example

http://singpost.com/s3/storage.html

http://www.extraspace.com.sg/size_estimator.php?topic=small1

Which website makes more sense for you as a customer to visualise and grasp sizes?

Little things like this on the WWW make a huge difference in the purchasing decision.

Do your customer a favour. Help them to visualise and grasp sizes, distances, and ratios that are unimaginable.

Where is the ruler?

 

 

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What do people search for on images.google.com?

  • Hotel
  • Plane model
  • location during winter

Stats taken from my Flickr's account - Sunday, Jan 17 2010

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My Social Media Ecosystem (out-dated)

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Weather in Sgp

Sent from my iPod

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writing to CDs and DVDs

If your drive says DVD-RW Drive: Your drive can both read and write to
CDsand DVDs.

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Filed under  //   Windows7  

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Set up Parental Controls in Window 7

In Windows 7, you can

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Filed under  //   Windows7  

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1st time seeing this on Facebook. Anyone know what it is?

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Collecton of Xmas Email Newsletter 2009

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Books available in Public Library

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